Special Tour 2026 Episode: "We're Still Missing One Jersey"

Show notes

We are back! And we have a special episode of Inside Red Bull-Bora-hansgrohe for you. Shortly before the Tour de France roster announcement, we talk with Bora boss Willi Bruckbauer and team manager Ralph Denk about the upcoming edition.

This episode is not just about the Tour itself, but also about the special relationship between these long-time companions. Ralph and Willi have known each other for 40 years, were active cyclists themselves, and have been working together for 13 years on the cycling team's success.

Find out in this episode how the two met, what they experienced together, and what impact the entry of Red Bull has.

Show transcript

00:00:02: Inside Red Bull Bora Hanskruhe, airbuckers

00:00:06: from OVB

00:00:07: online tour co-fours.

00:00:09: For three weeks we'll accompany Germany's biggest and most successful cycling team through the Tour de France with team manager Alph

00:00:17: Denck.

00:00:18: Do you have questions

00:00:19: for Alphdenck?

00:00:21: Send them to TobiasPollBeruf at ovawemedia.de And now enjoy a new

00:00:29: episode!

00:00:32: Welcome back to the OVB podcast.

00:00:34: all about The Tour de France.

00:00:36: My name is Corbinian Sauter and we're starting our twenty-twenty six season a bit differently than usual, it's going to be special episode because for one thing I'm sitting here in person And for another, I'm not just sitting anywhere but at the headquarters of The Bohrer Company.

00:01:03: As many of you know a longtime companion name sponsor for many years probably the most famous missing extractor hood in all of cycling.

00:01:14: Willi Brugbauer is also here with us!

00:01:16: Hey Willi?

00:01:20: We're here now, we have about ten days until the Tour de France.

00:01:24: Until it starts on July fourth in Barcelona and as an important note right off-the-bat since this is the first episode of this year... ...we are back!

00:01:37: And accordingly there will be an episode together every day where we talk to Ralf.

00:01:45: Indeed, after each stage you can expect a new episode very quickly as usual and we have the opportunity to dive really deep again.

00:01:57: Today something else is in the foreground just get into.

00:02:00: it will shed some light on whole history.

00:02:04: of course.

00:02:04: in Willi someone here who offer a Bora perspective Sitting opposite you both now, you look relatively relaxed considering we only have barely two weeks left.

00:02:17: How are doing and which of you is perhaps more tense before the hot phase begins?

00:02:24: Tough question but I think i'm a bit more tensed because i am responsible for the sporting side in the team.

00:02:32: We had very difficult tasks nominating riders.

00:02:36: this week Only eight riders are allowed to ride in the Tour de France.

00:02:41: We have a squad of thirty, and if you ask the riders in December who wants to go on tour, thirty hands will go up so everyone wants to ride.

00:02:51: it's difficult exercise to select eight out of thirty

00:02:56: I can imagine, especially since a few have already put themselves forward.

00:03:00: We'll touch on that briefly later.

00:03:02: also at teaser there will of course be another episode in a few days after the announcement where my colleague will sit down and present the final team.

00:03:13: Willi what is actually your task right now?

00:03:15: Can you sit back and relax because everything is done from main sponsors perspective?

00:03:20: or how are doing ten day before tour?

00:03:23: Yes as Ralf said big role lies with him.

00:03:26: My job is relatively simple.

00:03:28: I have to pay.

00:03:29: that's my role.

00:03:31: Yeah, the division of roles works well because uh i've never been someone to interfere much in the team.

00:03:37: That's routes roll and he does that much better than we could on the borough side.

00:03:42: Okay Your connection is still not quite common for let's call it normal sponsor as it might come about in cycling.

00:03:51: You've known each other for a very, very long time.

00:03:54: Maybe you can tell us really how did you meet?

00:03:58: How do you know each other?

00:04:00: and yeah... ...how did this special connection come about?

00:04:04: I'm actually from Rosenheim born in Rosenheim And then rode for a Brugmühl Club at some point Göttingen-Brugmühle to be precise.

00:04:12: that's where Ralf rode as young rider.

00:04:15: maybe you can Tell Us Really how Did you Meet ?

00:04:17: How Do You Know Each Other?

00:04:18: and Yeah.. ..How Did This Special Connection Come About?

00:04:22: I'm actually from Rosenheim, born in Rosenheim and then rode for a Brookmühl Club at some point Göttingen-Brookmühl to be precise.

00:04:28: That's where Ralf rode as young rider And that is were we met.

00:04:31: Ralf was i think thirteen Somewhere around there...and I was about twenty.

00:04:37: We've known each other since then Experienced alot together also rode many races together Him the schoolboy classes youth classes me and the amateur classes For Göttenbrookmühle and yeah it has been...

00:04:46: Forty years!

00:04:47: I'd say forty years ago.

00:04:49: Very good.

00:04:50: We have someone here who is, I think much more solid on the dates.

00:04:53: we were just saying or guessing in the pre-talk how long The sponsor connection between you has existed and

00:05:02: with Ralph it came like a shot.

00:05:03: He could name exact key dates really had to think for a moment.

00:05:06: But you never raced against each other because you are in different age groups right?

00:05:11: We raced together once.

00:05:12: That was Ralf's last junior year and my last amateur years, so his first is last Junior year right before he came to the amateur class And for me it was my last year at twenty-five.

00:05:19: back then in The Sea we rode the Copenhagen Six Day Race Together.

00:05:22: that Was actually a very nice experience.

00:05:26: On the six day track you're always in pairs So both are equally fast or equally slow.

00:05:32: Who has faster?

00:05:33: You even started with one team.

00:05:36: He had two man teams and competed against us.

00:05:40: Yeah, various nations.

00:05:41: Exactly and now we're still right.

00:05:43: uh... Now-and-then but we never race anymore.

00:05:48: Okay um We also have to say as has already been mentioned six day races junior class And so on you both rode really well.

00:05:58: How was it for you?

00:05:59: You were already definitely up there in the extended German top tier.

00:06:04: I'd say What made you decide not to go fully professional?

00:06:11: You do it with maximum passion.

00:06:13: You get up in the morning, you think about cycling... ...you eat lunch and go cycling.

00:06:18: But once you leave Bavaria and ride at the German level It gets harder.

00:06:22: And then when you ride a few Italian races.. ..you eventually realize your personal talent has hit its limit!

00:06:30: We did get to the front now but it was already very hard.

00:06:34: When it's international we have to decide if cycling will support me so I can make a living or not.

00:06:41: And at some point you have to make that decision.

00:06:44: I made the decision, at twenty-five... ...to choose a job.

00:06:48: Then i did my master carpenter certificate.

00:06:51: then At some point across the street.. ..I opened Verkhous The first retail store and thats how it started for me.

00:06:56: A few years later Bora came along.

00:06:58: It's always difficult.

00:06:59: farewell to cycling.

00:07:00: You're really attached with it With alot of heart back then But you have be rational at somepoint Because can't ride as an amateur until im thirty thirty five And basically earn no money.

00:07:11: Ralph How was it for you?

00:07:13: I know your attitude a bit.

00:07:15: You say if its not enough to reach the very, very top.

00:07:20: why do at all?

00:07:22: The decision is made by both of us.

00:07:25: Why we didn't become professional riders?

00:07:28: because we simply weren't good enough.

00:07:29: It's relatively simple From todays perspective and i think can speak for Willi too... ...it was strength that let go our beloved sport And focused on work really as a carpenter and me in the bicycle industry.

00:07:46: Which then brought you back together, a few years later?

00:07:49: Can you tell us how that came about?

00:07:51: did you think at some point now I have my own cycling team.

00:07:56: i once rode very fast laps on the track In a team with someone And he has a very successful company.

00:08:04: could that fit?

00:08:06: or how did you stay in touch?

00:08:08: or how the story around borough come about.

00:08:12: Yes there are several levels.

00:08:14: so one level is in the year two thousand really built a warehouse and was able to win me over as a tenant for bike shop.

00:08:23: i opened it there into.

00:08:24: thousands still exists today run by oliver blasts.

00:08:28: That was one level and the other level was that I also managed cycling teams in parallel since year two thousand.

00:08:35: First, mountain biking then youth classes from twenty ten under American sponsor NetApp for first time with the pros.

00:08:45: With NetApp.

00:08:46: we wrote our first Tour de France as main partner And then in twenty fifteen, Bora took over and the reasons why Bora took Over really can explain that better than me.

00:08:59: Why did Bora take over willy?

00:09:02: Well we had a luxury problem.

00:09:04: anyway.

00:09:05: We have an idea That you extract the vapor over cooktop and no longer upwards.

00:09:10: The idea went viral In a way because it makes sense at some point.

00:09:14: as we know today The idea has been confirmed by all competitors Back.

00:09:18: Then the issue was I had an idea, i have a retail store.

00:09:21: Nobody knew the Bora brand and nobody knew me either.

00:09:25: We had to get publicity somehow.

00:09:27: And if you do all that through some normal ad formats Through TV spots or text ads Or newspaper ads which still existed back then or digital ads Then advertising effort is quite big in euros.

00:09:43: So we needed brand awareness somehow Eventually Not just in twenty fifteen, but actually it already started.

00:09:50: in twenty twelve.

00:09:51: Ralph said man if you want to do something like that You've got your first dealers.

00:09:55: I found the first dealers.

00:09:56: Why don't you come along?

00:09:57: To the Tour de France.

00:09:58: and then In twenty twelve we got a small sticker with Bora on The sleeve of Ralph's jersey.

00:10:04: We already had permission back.

00:10:05: Then to go Paris at the end Of the tour de France we invited the First Dealers.

00:10:10: i noticed the dealers were On fire for It.

00:10:12: all the dealers Had Already Been to A football Stadium but nobody had ever been to the Tour de France in Paris on the Champs Elysees.

00:10:19: And this being different, out-of-the box thinking actually prompted us just think closer and closer or with more

00:10:27: depth.".

00:10:29: At some point it was around twenty fourteen and Ralph came said NetApp has fulfilled its contract.

00:10:36: we've come pretty far.

00:10:37: they won't renew their contract.

00:10:39: then we said to Ralph show me your contract tell them what would be like if Took over the package.

00:10:46: and yes, I think within two or three weeks.

00:10:48: a commitment came from my side With us.

00:10:51: there's often no long hesitating when we think about something.

00:10:54: We think about it briefly.

00:10:55: And then a decision is made and so Ralph ultimately had The security that it would continue.

00:11:00: Yes, and so one thing led to another and we became the main sponsor.

00:11:03: That made a big wave.

00:11:05: i did My first press conference where like Six eight TV stations were standing There because everyone expected Something really big?

00:11:14: How was that, right?

00:11:15: Fourteen.

00:11:15: Yes!

00:11:16: On

00:11:16: the rest

00:11:18: day in Besançon In the Vosch we were there and had a small hotel And in the room next to us in the Hotel Suddenly There Were Only Journalists & TV Cameras.

00:11:28: Then It Was Revealed Its Bora.

00:11:31: The Press Speculated Something Really Big & Really Special Back Then.

00:11:34: That Was Actually A Huge Blessing For Us.

00:11:36: So The Publicity Went Straight Through The Roof.

00:11:40: They Were Asking Who Is Bora?

00:11:43: It's often called.

00:11:44: They already knew you then?

00:11:45: Yes, but Willy might be downplaying that a bit now.

00:11:49: it wasn't actually that small because we did have... We can talk openly about it.

00:11:54: A doping problem in cycling In the early two thousands and Willy was one of the first who as I always say took advantage Of The Low Point And saw the opportunity.

00:12:06: And that's a bit like when you invest in sports, it is no different than investing on the stock market.

00:12:11: You can't buy at peak prices and have to get into when the prices are down right?

00:12:17: Cycling was extremely cheap relative to the reach generated.

00:12:25: from my perspective today, fourteen years later To invest in cycling precisely to significantly increase the brand awareness of Bora and not just Germany but globally.

00:12:41: Yes, the cycling team stock invested at a favorable time But you still hold the stock.

00:12:49: how cheap was that stock package?

00:12:52: Can we can we name a ballpark figure or will I not get anything out of you?

00:12:59: maybe i'll Just briefly finish answering The question from earlier And then I won't forget the question though, because Ralph says it wasn't that small.

00:13:07: Because of fact is actually true and often make something smaller than they are.

00:13:12: but back there we had excellent marketing advice from someone who accompanied me for many years.

00:13:19: among other things he also tracked press contacts.

00:13:23: We commissioned clipping form an agency to see how often were mentioned somewhere in magazines on social media or wherever And there would always be, I don't know how many very manageable newspaper ads or PR ads of PR reports.

00:13:39: Then when the press conference happened moving boxes arrived in a sprinter with all the newspapers and clippings inside.

00:13:44: it had a huge impact so much that at the moment The Press Conference was in Besson-Saum.

00:13:49: back then In France he had to cancel the clipping service immediately because He didn't even have room for that many Moving Boxes in his basement.

00:13:57: It made a huge wave which are normal marketing consultant Had never known in that dimension.

00:14:03: The whole thing really had power.

00:14:05: and now to your question That you just asked.

00:14:08: well, what kind of amount was it?

00:14:09: Yes It was a very very small million dollar amount that we Invested back then.

00:14:13: And of course you always think is it really worth it?

00:14:18: and there are two goals We pursued.

00:14:20: one Is as I just said that we have the right and the opportunity To actually invite dealers to France.

00:14:27: and that is incredibly emotional.

00:14:29: when you are on the Champs Elysees today and you can rent boxes like that from the organizer.

00:14:34: And yeah, you have like twenty or thirty of forty dealers there with you... ...and at some point the race is over.

00:14:41: very rarely do we win.

00:14:43: mostly were still doing reasonably well.. ..and then the riders come after three weeks starting somewhere completely different through all the mountains.... ...through the wind through the rain now and then somehow arrive totally sweaty at the front and are standing just two meters away from fans, our dealers.

00:14:59: That is already incredibly emotional for the dealer.

00:15:02: what that triggers?

00:15:04: when you then have an opportunity to go out with a team which we as a rule do?

00:15:10: The other fan can actually say Can I take photo or ask quick question?

00:15:15: And it's international teams.

00:15:16: We usually have international guests With us.

00:15:19: If there was a check rider and a cheque dealer An unbelievable match in terms of emotional impact.

00:15:24: And that's like the one big point we have as a goal and second is to simply increase brand awareness.

00:15:32: We evaluate this from our side, from Borahs' side every year... ...and look at how the brand is changing,... ..how has it become more well known?

00:15:41: There are still lots of room for improvement!

00:15:44: The next question I will ask you then is.... How do you know about the company?

00:15:49: More and more come from architects, acquaintances or TV commercials.

00:15:53: But the share that actually comes from cycling is in cycling, we find it so large.

00:15:57: That we say for ourselves that the investment made this one hundred percent in a very good ratio and that's why we've been doing it for so long.

00:16:05: That sounds like if I'm honest hard-nosed business analysis first of all.

00:16:10: So really, what is the bottom line?

00:16:12: That's probably how it's thought of from a sponsor perspective.

00:16:16: But now in your case you haven't just been as we heard... ...the main and naming sponsor for very long time since then but also known each other forever.

00:16:26: How can I imagine this interaction?

00:16:28: Be it at the tour, be in advance during negotiations.

00:16:32: Do you sit down once a year or do you follow continuously and sometimes have some kind of say on what is similar to that team... ...or if there's any data given to you how one can imagine that between two of them because they're not just about numbers.

00:16:50: so basically its very number driven but not an emotional decision Even if people think oh, that's our cycling team.

00:16:58: It still a business That Ralph has to run and then we have to run as well.

00:17:01: same with the measurability does it make sense?

00:17:04: The employees ask Why are you doing all this?

00:17:08: and they see that it makes sense.

00:17:09: If it had just been How do say a hobby it wouldn't have worked.

00:17:14: And how do we do it while we actually never sit down together?

00:17:18: I mean We haven't sat down together in twenty years

00:17:22: Today.

00:17:22: today is the day an exception.

00:17:24: I

00:17:24: think this is uh, The first time we've done something like this.

00:17:26: Yeah

00:17:27: It's in.

00:17:27: it's an exception here for us to be sitting and meeting rooms like this.

00:17:31: We have only just done a podcast.

00:17:34: So this is only the second podcast i've done.

00:17:37: And know how does it work?

00:17:38: For us?

00:17:38: Uh, it's really ongoing.

00:17:40: there Is certainly never a week where we don't have contact or haven't had contact over the last forty years.

00:17:44: There has never been a week here where we weren't in touch.

00:17:47: That's not just because of business but also a mutual interest.

00:17:51: Now we have a business interest.

00:17:53: before it was on the fan basis like how is this or that going?

00:17:56: and Whenever you have some time.

00:17:58: You just call And if there's anything, you also have a quick call.

00:18:02: and besides that our offices are right next to each other So there's no other office in between.

00:18:09: and That's how?

00:18:09: We are all so relatively close.

00:18:11: Ralph doesn't live far from me and when Ralph has time and has something To discuss we go for a bike ride together Or very rarely we go.

00:18:19: we go out for dinner and discussed something.

00:18:21: but that's pretty much How it works for us.

00:18:23: and that's been the case ...since we met.

00:18:25: Direct channels and accordingly quick decisions...

00:18:28: And without meetings?

00:18:30: Yes, with long trust.

00:18:35: I think when you work so closely….

00:18:39: …and such a short contract then of course you have to trust or feel what is important for the other person.

00:18:48: We've worked together very well on an equal footing over the last few years.

00:18:53: And yesterday, for example I sent Willi ten names to get his opinion on the Tour de France offer but he just got a reply.

00:19:07: thanks for letting me know that you handled this!

00:19:11: But so we asked the ball back and understood it.

00:19:16: I appreciate Bora as how he is the main partner.

00:19:21: He doesn't say we need a rider from this nation or that nation, but then only Merci gets back and you already do it!

00:19:33: And i haven´t done yet so still have to do in next few days.

00:19:36: who will ultimately be at the start of Barcelona?

00:19:40: The list goes down to ten.

00:19:43: Normally when you select, you do a ten-twelve.

00:19:47: You also need replacements.

00:19:49: You can still nominate replacements up to twenty four hours before the final start.

00:19:55: that means if someone gets sick two days before... If somebody crashes in training then you have an option to nominate some one Once the race has started.

00:20:06: it's different from soccer.

00:20:08: So something happens on first stage and if they get sick or crash then you continue with seven riders.

00:20:15: Yeah, we are assuming or rather it was clearly communicated that at least two names very fixed on the top of this list with Florian Lipovitz and Remko Evenepool.

00:20:28: I assume nothing has changed there?

00:20:31: No so as today no both fit have had a great preparation trouble-free preparation, but also a different preparation because they wrote different races in the spring.

00:20:48: And as of today both will be fit at the start next Saturday in Barcelona.

00:20:54: Wonderful!

00:20:55: As for everyone else who is standing around them I won't probe any further... For that reason my colleague would do it soon after its finalised which wouldn't take much longer either.

00:21:05: The team announcement there'll be an extra episode about this.

00:21:09: I wanted to go back too because you described very nicely how things work between new.

00:21:16: does it still work that way or has anything changed now?

00:21:21: this brand gives your wings also joined.

00:21:24: the cost they did come with a big budget became with equity shares.

00:21:30: How was that between?

00:21:33: you didn't sit down don't do that we learned.

00:21:35: but what was the exchange like?

00:21:38: and, Did that perhaps also shift the roles a bit, or is everything as before?

00:21:43: Yeah.

00:21:44: For me transparency was super important here as well and when this was in making there were repeated discussions mostly on the bike.

00:21:53: And for me two things are extremely important.

00:21:57: On one hand I already had big goal of being first team manager to bring Red Bull into cycling.

00:22:03: There have been many attempts by my colleagues but nobody managed it.

00:22:08: There still had to be enough room for the partners whom I am incredibly grateful too, who actually led the team into the world tour.

00:22:15: So in first division of cycling and those were financial injections from BORA, Hansgrohe or Specialized.

00:22:23: And that has been integrated – we succeeded very well!

00:22:30: For me it was a prerequisite because otherwise Red Bull wouldn't have come either.

00:22:37: Willi, from your perspective what did Red Bull's entry trigger for you initially and how do you see your role since then?

00:22:46: Has it changed in any way?

00:22:49: of course It was when Ralph came to us.

00:22:51: And Ralph is very transparent and came to as very early.

00:22:54: So not just to Bora but also to Hans-Grohe.

00:22:56: You have to work very closely with hans-grohe.

00:22:59: Of course I spoke with the managing director of hans grohe with the board Back then, it was very important to us that Red Bull didn't just run over us with their marketing power and we'd fall by the wayside.

00:23:09: That would always be so-to speak the fifth or sixth wheel on a wagon!

00:23:13: It's also a promise back when we went to Salzburg which came from Red Bull and they are sticking to that.

00:23:20: one hundred percent.

00:23:21: We can do as we please like before only With the big advantage of the reach is huge.

00:23:26: So what Red Bull is doing for our brand is incredibly big.

00:23:30: People underestimate this marketing power that Red bull has.

00:23:33: When the riders get off of bus today, fans are in front and buses packed for us with many other buses.

00:23:38: that's not a case.

00:23:40: Looking at it from this perspective Red Bull is dominant in naming but we benefit enormously from increased reach.

00:23:50: when I look to team three years ago compared now its very different.

00:23:57: also you have budget or nutrition That didn't exist back then.

00:24:01: You have the medical staff that never existed.

00:24:04: Also, the medical support comes from Red Bull Hospital.

00:24:06: Red Bull has its own sports hospitals Two of them in the world I think Or is it two?

00:24:10: Yeah

00:24:10: you don't say hospital's performance centers But there are one in Salzburg and another in Los Angeles.

00:24:18: And yes, that is Sports Performance Medicine at highest level.

00:24:25: We're super proud we can access this

00:24:28: And that's something we as a cooktop manufacturer could never offer.

00:24:31: That matches wonderfully and it shows right now in our position at the World Rankings, We are significantly further ahead than three years ago!

00:24:39: Thanks to the partnership with Red Bull.

00:24:41: We're very grateful for this.

00:24:43: So far its working out well.

00:24:46: Thank goodness.

00:24:47: How are things going now?

00:24:49: or how do you look ahead to the coming weeks?

00:24:53: Do you also send quick messages back and forth with Ralph, what's your expectations about more possibilities.

00:25:02: The expectation of a sponsor like Bora must be rising too right?

00:25:07: Of course we wish for it!

00:25:09: When I look at working together... We won Paris-Roubaix in the car when Peter Sagan won And we were together in Norway when Peter Sagan became world champion on the road.

00:25:22: We won the Giro, or the team won the Jiro... ...we've already won the Vuelta when we're at Madrid and there's still one jersey missing.

00:25:29: to be fair you have say that can't manage our own thing.

00:25:33: with todays line up I'd like if a few things go well then it will be relatively far out there whether its enough for winning paper.

00:25:40: thats looking not quite as good.

00:25:42: Then Slovenian has something against

00:25:45: it who are still faster on paper, but you know yourself in this cycling sport so much can happen so quickly.

00:25:51: So we do assume that at some point will be allowed to hang the last missing jersey – yellow jersey here and these rooms eventually.

00:25:59: Eventually?

00:26:00: Can you be more specific?

00:26:02: Yeah!

00:26:03: We have absolute dominance now by Tadeh Pogacar which is no secret.

00:26:10: He's currently riding on another planet.

00:26:12: Beating him in a head-to-head duel is going to be damn difficult!

00:26:18: We will certainly use the strategy of if he or his team makes any mistake, we have to be on our guard... ...we might have to exploit this mistake.

00:26:28: Head-To-Head will definitely be difficult but we are also looking at next few years and thanks to the entry now with Red Bull.. ..we also had an opportunity to focus heavily on youth on the U-nineteens, which have existed since two thousand seven.

00:26:43: We internationalized them The U-twenty threes.

00:26:46: they are new Since last year and we our world number one in the u-nineties?

00:26:52: We currently World Number One In the you twenty three's.

00:26:56: so we Have the best the Best Youth Project And Our Idea Is that the man Who will Hopefully Replace Pogacar at some point in the next Few Years is Already Riding Here.

00:27:10: And that is a bit of our strategy to also focus on the youth and not very expensive transfers, which have happened now.

00:27:20: We don't need to make a secret about it either – we transferred Roglic, we transferred Remko Evenepul but this isn't the basic idea for walking through the paddock with suitcases or money in next few years.

00:27:34: In the best case scenario, they should already come to us as sixteen or seventeen year olds and we've really built up a very big foundation by now.

00:27:44: And thanks to the partnerships not just Red Bull but also Bora also Hans Krohe We are sexy enough that the sixteen-year old absolutely want to come to US.

00:27:54: so that means long term planning on one hand.

00:27:57: with Bora I assume connection will remain.

00:28:02: Is that a, can you say?

00:28:03: A time horizon.

00:28:05: I mean Pogacar isn't old yet.

00:28:07: He could potentially write for few more years if he doesn't lose interest.

00:28:12: How do you plan to really being right at the very front To actually grab that yellow jersey?

00:28:19: Well planning of the Yellow Jersey is the sporting side Of things which is what Ralph does.

00:28:24: But how we planned on our site?

00:28:26: Yes!

00:28:26: At end of year there's also an evaluation.

00:28:28: We commissioned it.

00:28:30: How has brand changed in positive way?

00:28:32: And if the numbers are good, we extend.

00:28:34: If the number should stagnate at some point then will certainly find a solution with Ralf.

00:28:39: We definitely don't want to pull out

00:28:42: All right.

00:28:43: Then we look forward with excitement To the coming days.

00:28:46: um...we Will of course follow all this sporting action up close again together With Ralf.

00:28:51: First of all for today Thank you both very much For this special episode Of Inside Red Bull Bora Hans Koeh.

00:29:01: That was the latest edition of Inside Red Bull Bora Hansgrohe, The podcast from OVB Online on Tour de France.

00:29:10: You can find this podcast in all popular podcatchers and on the websites of OVBMedia and IPENmedia.

00:29:18: Thanks for listening – see you next time!

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